AD CLICK DEFENSE

Turn Every Click into Verified Value

Stop fraudulent click activity from compromising campaign effectiveness and eroding advertiser trust.

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Valid Clicks. Verified Value.

HUMAN analyzes actual click behavior—not just device signals or landing page activity—to protect platforms from click fraud.
Protect Media Performance
Detect invalid clicks with real-time detection that preserves campaign effectiveness.
Transform Risk into Revenue

Minimize billing disputes and optimize spend so that only legitimate clicks count.

Build Advertiser Trust

Give advertisers confidence to scale with transparent and accurate campaign metrics.

Combat Click Fraud

Ad Click Defense safeguards platforms through behavioral analysis of actual click patterns—not just device signals or landing page data. By detecting both malicious and invalid clicks in real-time, platforms receive accurate campaign measurement, proper optimization, and trusted billing that strengthens advertiser relationships.

Protect Programmatic Inventory with a Purpose-Built Package

Ad Click Defense is part of HUMAN’s Advertising Protection package—a suite of solutions purpose-built to secure digital advertising.

HUMAN Protects Clicks

Identify and classify invalid clicks with precision. With a detailed taxonomy that pinpoints specific patterns like automated clicks, click farms, and accidental interactions, platforms to reduce invalid traffic.

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Related Resources

Infographics

Ad Click Infographic

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HUMAN BLOG

The hidden costs of click fraud: A stakeholder’s guide

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HUMAN BLOG

Click fraud: Understanding the impact on digital advertising

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